{"product_id":"milbon-blonde-nourishing-violet-shampoo","title":"MILBON Blonde+ Nourishing Violet Shampoo","description":"\u003cdiv class=\"mb3\"\u003e\n\u003cdiv class=\"dangerous-html mb3\"\u003e\n\u003csection id=\"tab1-tab\" class=\"ootb-tabcordion--entry is-active\" role=\"tabpanel\" tabindex=\"0\"\u003e\n\u003cdiv class=\"ootb-tabcordion--entry-container\"\u003e\n\u003cdiv class=\"ootb-tabcordion--entry-content\" id=\"productDescription\" itemprop=\"description\"\u003e\n\u003cdiv class=\"mb3 f6 mid-gray lh-title overflow-visible db\"\u003e\n\u003cdiv class=\"dangerous-html mb3\"\u003e\n\u003csection id=\"tab1-tab\" class=\"ootb-tabcordion--entry is-active\" role=\"tabpanel\" tabindex=\"0\"\u003e\n\u003cdiv class=\"ootb-tabcordion--entry-container\"\u003e\n\u003cdiv class=\"ootb-tabcordion--entry-content\" id=\"productDescription\" itemprop=\"description\"\u003e\n\u003cdiv id=\"cphBody_ctl00_pnlTabDescription\" class=\"accordion__section accordion__section--active\"\u003e\n\u003cdiv class=\"accordion__content\"\u003e\n\u003cdiv class=\"[\u0026amp;_button]:text-xl [\u0026amp;_button]:font-semibold [\u0026amp;_button]:text-mulled-900\"\u003e\n\u003cdiv id=\"headlessui-disclosure-panel-v-0-0-1\" class=\"pt-4\"\u003e\n\u003cdiv itemprop=\"description\" class=\"prose max-w-full text-sm\"\u003e\n\u003cp\u003eSuitable for:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHair care after repeated bleaching and highlighting\u003c\/li\u003e\n\u003cli\u003eThose who want to maintain a clean, light tone without losing shine and preventing brassiness\u003c\/li\u003e\n\u003cli\u003eThose experiencing brittleness and tangling during washing\u003c\/li\u003e\n\u003cli\u003ePeople with damaged hair structure from chemical treatments\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eMilbon Blonde Plus Nourishing Violet Shampoo is formulated for the care of lightened hair. Its violet pigment helps neutralize warm tones, preventing the appearance of unwanted yellow undertones and preserving the color's clarity and transparency. Detangling active ingredients reduce tangling during washing and rinsing, ensuring a comfortable cleansing experience for lightened hair.\u003c\/p\u003e\n\u003cp\u003eKey ingredients and their effects:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eViolet pigment (Violet 401) neutralizes yellow tones through optical color correction, without reducing the level of lightness. It helps maintain a cool blonde shade and visual color purity between coloring sessions.\u003c\/li\u003e\n\u003cli\u003eHydrolyzed keratin (Wool) repairs damaged areas of the hair thanks to its varied molecular sizes, filling micro-damage in the cuticle and cortex. This reduces the brittleness typical of repeatedly bleached hair and improves overall strand strength.\u003c\/li\u003e\n\u003cli\u003eEvening primrose seed extract enhances keratin fixation inside the hair shaft. This improves the stability of the hair's restored condition and helps maintain its elasticity through repeated lightening treatments.\u003c\/li\u003e\n\u003cli\u003eIsostearoyl hydrolyzed silk forms a smoothing film on the hair's surface, reducing friction between strands when wet. This ingredient contributes to softness, facilitates detangling, and visually enhances smoothness without weighing hair down.\u003c\/li\u003e\n\u003cli\u003eSodium cocoyl glutamate acts as a gentle, detangling surfactant, reducing tangling during lathering and rinsing. It cleanses hair and scalp more delicately, which is particularly important for weakened hair.\u003c\/li\u003e\n\u003cli\u003eSodium benzoate (Bright Enhancer) functions as an optical tone corrector. It enhances light reflection from the hair's surface, helping to preserve the transparent shine of lightened hair between coloring sessions.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eMilbon Blonde Plus Nourishing Violet Shampoo helps maintain a cool, clean blonde, while simultaneously reducing hair brittleness and tangling.\u003c\/p\u003e\n\u003cp\u003eThe elegant, transparent Luminous Petal fragrance, with notes of plum and lilac, enhances the premium care experience and makes using this product especially enjoyable.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"[\u0026amp;_button]:text-xl [\u0026amp;_button]:font-semibold [\u0026amp;_button]:text-mulled-900\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"accordion__content\"\u003e\n\u003cdiv id=\"cphBody_ctl00_pnlTabIngredients\" class=\"accordion__section\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"cphBody_ctl00_pnlTabDirections\" class=\"accordion__section\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"August Room","offers":[{"title":"6.8 oz.","offer_id":60165414387793,"sku":null,"price":32.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0997\/7819\/9633\/files\/MILBONVioletShampoo.png?v=1787589025","url":"https:\/\/august-room.myshopify.com\/products\/milbon-blonde-nourishing-violet-shampoo","provider":"August Room","version":"1.0","type":"link"}